Driving east on Route 11 from Manchester you first catch sight of Magic Mountain from a dramatic vantage point near the foot of Bromley that also yields an unobstructed view of Stratton. The easternmost of this skiing “golden triangle,” Magic looks unimposing from here. However, ten miles further, driving up the short access road, brings you face to face with the startling realization: this rascal is steep!
The ski industry is in the midst of dynamic change, ostensibly dictated by economic necessity. The new trend is conglomeratization, a two-headed monster gobbling up resorts at an unprecedented rate. Head number one comprises large corporations, whose primary businesses are not skiing, busily diversifying their portfolios. The other, major resort operators like Vail and Aspen who control a significant percentage of winter sport venues from Whistler, BC to the recently acquired Green Mountain resorts of Stowe and Stratton.
There are still a few small independent ski areas making a go of it with Mom flipping burgers and Pop running a rope tow or two, but none of them are like Magic. For one thing, Magic’s legion of supporters seems outsized and fanatically passionate in comparison to its neighbors.
Moving to Manchester, VT in the early ‘50’s Hans dreamed of starting his own ski resort. His first attempt at Stratton failed, but nearby Glebe Mt. in Londonderry caught his eye, reminding him of his native Switzerland. In 1960 Magic opened with one t-bar lift and a totally original business plan: an alpine resort with a Swiss themed village complete with inns, restaurants and homes all in the shadow of the most challenging ski terrain in southern Vermont. There was nothing like it then and, nearly 60 years later, Magic remains unique. The ski area’s fortunes, however, have often been as rocky as its legendary cliff-studded terrain.
Following several close calls with permanent closure in the early 2000s optimism began to build
when Connecticut lawyer, Jim Sullivan, took over day-to-day operations in the fall of 2006.
Sullivan grew up in Mt. Snow’s racing program and had skied events at Magic. He was driving a client to Ludlow one day in the mid-90s and remembered Magic’s uniqueness as he drove
past. The nagging thought, “one of these days...” only grew as time went by. He finally
contacted the ownership group and within six months was offered a lease for the ski area with a
purchase option. Jim left his legal practice and moved his young family to Vermont. Uprooting
a family and a lifestyle to be close to Magic is a common theme. The Sullivans were not the
first, nor the last.
The Hatheways have been season pass holders since 2000 with Geoff and his wife volunteering for the Magic Alpine Club and their kids joining the race and freeride programs. In 2011 Jim Sullivan suggested that Geoff take charge of marketing and promotion for the mountain, allowing him to become more intimately involved in the day to day business of running a ski resort. When Magic’s ownership proposed selling in spring 2015 they approached Geoff to see if he was interested. Without hesitation he created a business plan and built an investment group that included a diverse mixture of the Magic community – both full time and second home residents, as well as old friends from Dartmouth. The closing culminated a two-year process confirming that Magic’s traditional virtues would continue to inspire new generations of skiers looking for something different.
Sharon Wagner has been a passionate Magic skier since the 1990s. She has been among the continuing faithful who have supported the mountain through its darkest times and welcomes the new business plan with open arms. “In the past it was always the people who skied here who demonstrated all the love helping to bail it out again and again. It almost seemed like management was disinterested and out of touch, at times. Those of us who ski here never were. We’ve always loved it and finally a group of Magic skiers, people who get it, are in charge!”
Hatheway agrees. “Part of what makes Magic unique is the community involvement. People are interested in helping any way they can. There has always been a significant number of volunteers who show up on weekends to perform various tasks, but the number doubled when word of a sale was released.” Moulton adds, “people from all walks of life helping to paint, clean or cut brush, does that happen anywhere else?”
Why the love? It’s often said that Fenway Park, with its traditions, quirks and history somehow captures baseball’s soul. In much the same way Magic Mountain’s unapologetically slow lifts and much-cherished terrain seem to enshrine some true spirit of skiing. There is a freedom that has always existed here not readily found at other resorts. This is best exemplified by an official ‘border-to-border’ policy allowing skiers to use the entire mountain, named trail or not. Tree skiing was an accepted way of descent at Magic decades before more famous resorts dipped their toes into the woods. Mountain Operations Manager Matt Cote explains, “The idea has always been to encourage skiers to access as much challenge as they want; snowshoeing or skinning uphill, exploring the side country, skiing the trees. We’re here to maximize their enjoyment!”
This enjoyment is palpable on the mountain where shouts of joy and enthusiasm are everywhere on a powder day. It fills the base lodge where families enjoy a lunch that is often more picnic or tailgate than the food corral common at other resorts. And it is the beating heart of the mid mountain outdoor bar at a trail junction known as Sunshine Corner where Magic regulars and first timers gather on busy weekends to bask in the afternoon sun.
Love for Magic is evident in the folks who work there, as well. Mountain operations personnel work long arduous hours in difficult conditions. Their efforts are evident in the snow they make, the trails they groom and the lifts that keep turning. At Magic these are truly labors of love.
Don Gillespie moved to Magic from Texas in 1999 learning to make snow and becoming a certified ski instructor. “I’ve dedicated 17 years of my life to Magic because it’s a beautiful mountain. You can’t beat the terrain. My goal is to help make Magic prosper and have lots of people want to come here and love the place.”

The long-term goal is to double the current skier visit count (the number of people to ski a resort per year) to around 50,000. A modest goal when considering nearby Okemo records over 600,000 annual visits. Hatheway surveys the mountain from the expansive outside deck which is the main off-snow attraction on sunny days. “One of the beautiful things about Magic is the freedom you feel here rather than a place where you always have to watch out that you don’t get hit by someone on crowded weekends. We have a product that naturally disperses skiers around the hill, so slopes and trails will remain uncrowded.”






